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| Prospecting for New Leads |
| Generating qualified new leads at the lowest
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Sales forces struggle and even fail when there are not enough good qualified leads coming into the sales pipeline.
A common symptom of this problem occurs when sales and marketing both complain that the other is not doing its job.
There are many ways you can generate leads including
advertising, direct mail, email, events, and more.
Whichever approach you take, your lead generation processes
should:
- Generate enough leads (quantity)
- Generate qualified leads (quality)
- Show which efforts work best for your business (cost)
Generating Enough Leads
When budgets are tight, you have to use efficient ways to generate leads.
For many businesses, email marketing has become the most inexpensive way to generate leads.
VisualME makes email marketing fast and easy to do without IT help, and goes beyond traditional one-way email communications with a two-way email model that brings interested prospects back to your web site.
Generating Qualified Leads
Salespeople often complain that leads they receive are not qualified or not interested.
This is probably because they are calling on people who have been targeted, but have not shown any interest.
VisualME enables your sales process to start with people who have responded.
It also tells you what they responded to, how many times and when they responded, and what they are looking for.
That's information salespeople need.
Which Sales and Marketing Works Best for You?
One of the challenges of marketing is that you do not know what works until long after the campaign is over and the money has been spent.
In fact, you might never know.
VisualME provides real-time feedback on which campaigns are generating the most response and converting the most leads -- at the lowest cost.
With this knowledge, you can improve campaigns on the fly, and allocate resources on what works best for your business.
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| To learn how you can generate more qualified leads and lower costs, contact us. |
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