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What is VisualME? |
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VisualME is pure web software that enables businesses to increase sales and reduce marketing costs by doing relationship marketing and selling through their web site without using IT resources. |
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Is VisualME a web personalization product? |
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VisualME uses web personalization concepts but is designed specifically for marketing department needs in enterprise business to business organizations, without the complications of business to consumer personalization. |
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Is there any limitation on how many users can access VisualME at the same time? |
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VisualME is licensed for your entire web site, with no restriction on the number of users maintaining content. |
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What functions will I improve with VisualME? |
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Your outbound marketing campaigns will become easier. You will be able to analyze campaign results as they happen. Your web content will become fresher, and thus your web site more appealing. |
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The bottom line is that you are going to see increased sales, based on your ability to generate and respond to new selling opportunities generated by your web site. |
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Can you give me an example of a marketing campaign improvement. |
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Let's say you want to do a targeted email campaign tomorrow. You determine the call to action, write the email, and enter the information into VisualME. After you determine how the mailing will be completed, no additional work is needed. |
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Your web site will have a page automatically ready to respond to the email. You can require registration or not, depending on your campaign. |
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Plus, as responses come in, you can instantaneously modify to the campaign, improving additional response based upon the early responders. |
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How does VisualME fit into a traditional set of marketing tools? |
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VisualME allows Marketing to control all web-based content, including outbound marketing campaigns, without IT involvement. It makes you better able to control the things over which you have responsibility. |
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Who has to enter web content and marketing campaign information? IT? |
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VisualME is designed for the people you have working in your marketing organization. No special technical skills are required, but you are expected to understand the elements of a marketing campaign. |
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What systems does VisualME replace? |
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VisualME does not replace or displace existing infrastructure. It does, however, eliminate programming requirements for web site updates, thereby freeing IT resourses for other projects. |
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Is VisualME expensive? |
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VisualME has two components: the cost of the software and installation, and a yearly use fee. Both will typically cost less than three months for one HTML programmer. |
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