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| This is what it's all about |
| Helping our customers build long-lasting relationships -- with their customers |
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| With VisualME, companies are filling up their sales pipelines, getting closer to their customers, and reducing the cost of marketing communications. These are powerful business results, quickly achieved. Featured customers: |
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Edison Venture Fund
Event Management, Newsletters and Subscription Management
Leading the Mid-Atlantic region in private equity investments, Edison specializes in financial, pharmaceutical, communication and application software companies. Over the past 16 years, Edison's portfolio companies have created market capitalization surpassing US $5 billion.
Edison uses VisualME for complete event mangement, including invitations, registrations, confirmations and follow-up. VisualME assists them in segmenting registrations into people attending and those requiring additional services, including hotel reservations, all automatically managed by VisualME when registration is completed.
Edison also uses VisualME to deliver their electronic newsletter eLuminator, including complete automated management of the opt-in subscription process. |
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Swift Group plc
Web Site Content, Secure Case Tracking, and Legacy Application Interface
Specialists in the non-conforming secured lending market in the U.K., Swift financial products are suitable for a broad range of financial circumstances, with loans from £1000 to £500,000.
Swift use VisualME to manage web site content for the many financial services they offer to their accredited financial brokers. VisualME also worked with Swift to provide content management with the development of a new web site in late 2005, resulting in a very short concept-to-launch development cycle.
VisualME also provides Swift brokers access to a secure area on Swift's web site for broker specific services and offerings, using a secure web site login. Case Tracking will also interface with existing internal legacy loan processing systems to provide case details to Swift brokers via their web site access. |
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Taratec
Website Content, Webinars, Outbound Marketing, Campaign Results Tracking, Newsletters
Taratec is an industry-leading consultancy providing regulatory compliance and system lifecycle services to address the unique business and information technology challenges faced by life science companies.
Taratec uses VisualME for web site content on every page of their web site, including news items, press releases, sales material, trade shows and webinars. They also use VisualME for all their outbound marketing, including email drops using outside lists and client communication using lists maintained by their account managers in salesforce.com.
'VisualME is an integral part of all our outbound marketing. The metrics it provides allow us to continually improve every webinar and event we hold and every communication we make to our customers and prospects, all managed directly by our marketing administration staff. We could not function without it.'
Dawn Molignano
Marketing Manager
Taratec |
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The Garfield Group
Outbound Marketing, Client Campaign Results Tracking, Newsletters
The Garfield Group is one of the industry's largest independent advertising and public relations agencies with a sole focus on technology. Working with Internet, e-business and software companies, their aggressive approach drives business objectives, creates impact and builds great technology brands.
Garfield uses VisualME to provide additional value to their clients. This includes real time result analysis as prospects respond to the campaigns Garfield develop and deploy for their clients.
'The detailed campaign metrics help us test everything we do, continuously improving response rates, and helping us earn more business.'
Larry Garfield
President & CEO
Garfield Group |
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The HFS Group
Outbound Marketing, Web Site Content, Secure Application Enquiries, and Legacy Application Interface
The Hfs Group has been helping people in the United Kingom make the most of their finances for over 30 years.
Hfs use VisualME to dynamically change and manage web site content for the many finanancial services they offer to their customers. Putting web site content maintenance into the hands of their marketing department has made changing web site offer details easy and efficient.
VisualME also provides secure access to Hfs applicant application details via a secure web site login. VisualME will also be used for 'start to finish' tracking of loan applications - interfacing with internal loan processing systems running in a large and secure application environment.
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Thoroughbred Solutions
'Our software upgrade campaign targeted previous customers and leads that had yet to convert into sales. It generated a 26% response rate and a lot of enthusiasm from the sales team. We followed up a response from one customer in particular who had previously stated that they would never upgrade to a new version. Well, what do you know?'
Martin Flower
Group Managing Director
Thoroughbred Solutions |
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Fiberlink
'Using a combination of opt-in e-mail lists, e-newsletters, web banners and pop-up windows, we were able - in just a few weeks - to generate over 1,600 qualified leads. VisualME captured these leads in real time, as well as charting associated website activity. This helped our client measure the impact of our programs as well as turn leads into prospects'
The Garfield Group
Fiberlink's Ad Agency |
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Talbot Associates
Outbound Marketing and Communication
As a small manufacturer's rep firm, specialists in metal castings and other metal-forming processes, Talbot focuses on service to their customer base as a key differentiation. Communicating with their customers about the companies they represent is a primary VisualME function for them
'Our first campaign generated an astonishing 45% response rate from our customer base. We never expected such a response, but increasing communications with our customers is helping ensure they turn to us first.'
Jeff Talbot
CEO
Talbot Associates |
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Enterprise Solutions Group
Web Site Content, Marketing, Agency Client Extranet, Legacy Application Interface, Event Management
ESG offers CONCEPT, an advertising agency software product that is the leading package in the advertising market.
ESG uses VisualME to manage web site content for the many services they offer in addition to outbound marketing and event management.
VisualME also provides secure client extranet access for Concept, allowing ESG's customers to further extend the use of their software to their clients. |
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| To learn how you can build profitable customer relationships, contact us. |
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