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| Thoroughbred Solutions uses VisualME for Relationship Marketing |
| Software firm gets customers to upgrade and generates new leads too |
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Little Silver, New Jersey, May 1, 2002 – Visual
Software Systems, Inc., a leading provider of software for relationship
marketing through your web site, today announced that
Thoroughbred Solutions, an international software company headquartered
in London, England, has successfully used VisualME to generate
a strong interest among it’s customer base for an upgrade to one of its leading
software package, Advances.
VisualME is 100% web software for relationship marketing and legacy data publishing that helps businesses
generate sales leads through their web site, qualify leads by their web behavior, deliver qualified leads
directly to their sales team, and publish selected and secured application data -- without using IT resources.
The installation of VisualME on the Advances web site was completed remotely (from the US) in less than one week.
Thoroughbred managers learned VisualME, then developed, tested and launched their first marketing campaign in
less than two weeks.
The first campaign targeted previous customers of Advances, the premier software solution in the U.K. for credit
brokers and lenders, and previous leads that had yet to convert into sales. It consisted of an outbound email
campaign and web response page announcing a new version of the software and offering a data sheet about the upgrade.
The campaign generated a 26% response rate and a lot of enthusiasm from the Thoroughbred sales team. According to
Thoroughbred sales executive Kevin Flower, "I have just followed up a response from one customer in particular
and have arranged to go and demo Advances. This was a customer who had previously stated that they would never
upgrade to a new version. Well, what do you know? We have also just scheduled our second demo with another customer
as a result of this emailing."
"This is a typical example of the power of one aspect of VisualME relationship marketing - generating repeat
business from a firm’s database of customers and previous leads," said Roger Sparks, Visual Software CEO.
"Many companies spend thousands of dollars marketing to unknown, unqualified prospects, while their best sales
opportunities often lie untouched in their customer and lead databases. VisualME not only automates the communication
process to these customers using email, it also facilitates repetitive marketing functions like personalized
newsletters that help increase sales."
"Future releases of Advances will also utilize other facilities provided by VisualME," said Martin Flower,
Managing Director of Thoroughbred Solutions. "Our customers have already indicated significant interest in publishing
selected Advances application data via the web using VisualME portals. Secure access by brokers to applicant status
information will be a first implementation."
Driven by their frustration with a lack of qualified sales leads and with web sites that look nice but do not help sales,
business and ad agency executives are turning to relationship marketing with VisualME. Whether the objective is new business
or repeat business, VisualME delivers qualified leads to sales, faster and at lower costs than is possible with
traditional marketing methods.
About Visual Software Systems, Inc.
Visual Software Systems, Inc. (visualsoftsys.com) develops marketing software that helps businesses increase sales and reduce costs.
VisualME is 100% web software for relationship marketing and legacy data publishing that helps businesses generate sales leads
through their web site, qualify leads by their web behavior, deliver opportunities directly to the sales team, and securely publish
selected application data -- without using IT resources. Founded in 2002, Visual Software is headquartered in New Jersey with offices in New York City.
About Thoroughbred Solutions
Thoroughbred Solutions (www.advancesoft.co.uk) is a leading U.K. software development and consultancy company with partners and customers
across Europe, Asia, Latin America, Africa and Australasia. Advances is the premier software solution for credit brokers and lenders.
Previously known as the Stella system, it is in extensive use across the finance industry, and has been continually improved and developed
since 1983. Thoroughbred Solutions is headquartered in London, England.
Media Contact:
Visual Software Systems
212.945.6621
Email
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