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| Garfield Group Selects VisualME |
| Leading advertising/PR agency chooses marketing software to enhance client and agency marketing programs |
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Little Silver, New Jersey, September 10, 2002 – Visual Software Systems,
Inc., the leading provider of software for relationship marketing through
your web site, today announced that The Garfield Group, a leading advertising
and public relations agency, has selected VisualME to deliver added value
to its clients as well as enhance its sales and marketing efforts. VisualME
is 100% web software that helps organizations, advertising agencies and manufacturer’s
rep firms generate more leads and shorten sales cycles.
VisualME is sold as a hosted environment for advertising agencies.
The agency will install and operate VisualME on their own web site, allowing
them to manage the technical aspects of new campaign development and dynamically
analyze responses for selected agency clients. Responses are measured and
automatically routed to appropriate areas of the client web site. Client
personnel are given password secured internet-based access to all campaign
responses as well as a complete client web site traffic analysis of individual
responses associated with campaigns.
The Garfield Group is one of the largest independent advertising
and public relations agencies with a sole focus on technology.
They will use VisualME to enhance their clients’ lead generation programs. "VisualME
automates many of the technical tasks related to web marketing," said
Larry Garfield, President of The Garfield Group. "The detailed campaign
metrics will help us test everything we do, continuously improving
response rates, and helping us earn more business."
The sale to The Garfield Group opens an important distribution
channel for Visual Software. "This is the first step in a major effort
to market VisualME to advertising agencies and their customers," said
Roger Sparks, Visual Software CEO. "The marketing expertise of The
Garfield Group will allow them to quickly leverage the power of VisualME
to help generate client leads and shorten sales cycles. For Visual Software,
adding The Garfield Group to our customer base will also lead to additional
sales as they market its benefits to their clients."
About Visual Software Systems, Inc.
Visual Software Systems (visualsoftsys.com) develops 100% web software
that helps businesses, advertising agencies and manufacturer's rep
firms generate more qualified leads and shorten sales cycles. The
Company's
marketing software, VisualME, helps businesses increase sales and
reduce marketing costs by doing
relationship marketing and selling through their own web site.
About The Garfield Group
The Garfield Group (garfieldgroup.com) is one of the industry's largest independent advertising and public relations agencies with a sole focus on technology. Working with Internet, e-business and software companies, their aggressive approach drives business objectives, creates impact and builds great technology brands. Based in Newtown, PA, their clients include companies such as InterDigital, Fiberlink Communications, Princeton Softech, Bentley Systems, and Gore International.
Media Contact:
Visual Software Systems
212.945.6621
Email
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