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| VisualME 2.0 Supports Hosting by Advertising Agencies |
| Software Makes it Easy for Advertising Agencies to Develop and Deploy Marketing Campaigns that Drive Leads to Their Client’s Web Sites |
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Little Silver, New Jersey, September 3, 2002 –
Visual Software Systems, Inc., the provider of software that makes 1to1 marketing easy,
today announced the release of version 2.0 of VisualME, 100% web software that helps
businesses generate more qualified sales leads and shorten sales cycles.
The new release enables advertising agencies and marketing services firms to host VisualME
using their own web sites for their clients’ marketing campaigns. This allows agencies to
develop, deploy, update and monitor marketing campaigns that drive prospects to their
client’s web sites and sales teams without relying on the client’s IT department to set up
campaigns, a common frustration for both agencies and their clients.
VisualME now delivers detailed monthly reports on campaign activity and lead generation results
to both the agency and its clients. These quantitative metrics help agencies demonstrate the
value of their services to clients and improve campaign effectiveness while the campaign is
in progress. Clients can also dynamically download new prospect information in real time,
in standard industry formats, for use in sales management or other enterprise applications.
Using the agency-hosted model, VisualME now also supports clients who run their web sites
in a Unix environment, which is common in large organizations. VisualME runs in an ASP
environment at the agency, and uses XML, a standard format for internet data, to manage
content, track prospects, and funnel leads to the client’s UNIX web site.
VisualME agency hosting enables advertising agencies to generate new revenue streams from
existing accounts,” said Roger Sparks, Visual Software CEO. “Offering VisualME also helps
agencies win new business by differentiating their services from competitors. It can be a
significant addition to an agency’s service and creative offerings.
VisualME 2.0 is available immediately.
About Visual Software Systems, Inc.
Visual Software Systems (visualsoftsys.com) develops 100% web software that helps
organizations, advertising agencies and sales channels generate more leads and
shorten sales cycles. The Company's marketing software makes it easy for customers to
implement the best practices of 1-to-1 relationship marketing, increasing revenues
while reducing marketing costs.
Media Contact:
Visual Software Systems
212.945.6621
Email
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