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| Talbot Associates Implements VisualME |
| Software Enables Manufacturer's Representative to Increase Customer Retention |
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Little Silver, New Jersey, August 20, 2002 –
Visual Software Systems, Inc. today announced that manufacturer's representative,
Talbot Associates, has completed the first implementation of VisualME, 100% web
software that helps organizations, advertising agencies and sales channels generate
more leads and shorten sales cycles.
Talbot Associates is a manufacturer's representative for sophisticated, highly-engineered
components for aerospace and defense. Talbot uses VisualME to manage all their outbound
marketing activity as well as to keep their web site content up to date without using
outside technical resources. They market to a large existing customer base as well as
prospects identified from trade shows, industrial catalogs and from their principals.
Talbot uses VisualME to keep these customers and prospects informed on new technologies
and offerings that are available from the principal manufacturers they represent.
"VisualME's marketing campaign tools are helping us generate more business from our
existing customers. At the same time VisualME provides metrics that enable us to
quantify the value Talbot provides to the principals we represent," said Jeffrey Talbot,
Talbot Associates CEO. "Previously, we never envisioned using our web site this way."
"Our first campaign generated an astonishing 45% response rate from our customer base,"
continued Talbot. "We never expected such a response, but increasing communications with
our customer base is helping ensure that our customers turn to us first."
Talbot also uses VisualME to keep their web site up-to-date. As a sales organization
without a formal marketing department, it was important that any tool be easy to use.
The office manager, who is not technical, now manages all of Talbot's outbound marketing.
According to Talbot, "when we need to update our web site or run a marketing campaign, we
do it ourselves instead of paying someone."
About Talbot Associates
Talbot Associates (metalbot.com) is a manufacturer's representative firm with
over 57 years of experience representing sophisticated, highly-engineered
components for the growing markets of aerospace and defense.
About Visual Software Systems, Inc.
Visual Software Systems (visualsoftsys.com) develops 100% web software
that helps organizations, advertising agencies and sales channels
generate more leads and shorten sales cycles. The Company's marketing
software makes it easy for customers to implement the best practices of
1-to-1 relationship marketing, increasing revenues while reducing marketing costs.
Media Contact:
Visual Software Systems
212.945.6621
Email
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