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| VisualME 1.0 Released |
| 100% Web Software Helps Businesses Generate Higher Quality Leads and Move Them More Quickly Through the Sales Cycle |
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Little Silver, New Jersey, August 5, 2002 –
Visual Software Systems, Inc. today announced the release of VisualME,
100% web software that helps organizations, advertising agencies and sales
channels generate more leads and shorten sales cycles. VisualME helps
businesses use their existing web sites to generate new outbound marketing
campaigns, see who responds to those campaigns, and then see what these
prospects want through personalized behavior analysis. The 1-to-1 marketing
best practices built into VisualME help companies increase revenues and reduce
costs by making marketing and sales organizations more effective while using fewer IT resources.
VisualME runs in the background on a company's web site, turning it into a
comprehensive lead generation system with automated campaign management,
email marketing, web content management, prospect profiling, lead management,
and 1-to-1 selling. "Many organizations suffer from sales pipelines that are starving
for enough qualified leads," said Roger Sparks, Visual Software Systems CEO. "VisualME
helps these organizations generate more leads, qualify them, and deliver them quickly
to their sales force with extremely useful prospect information."
VisualME enables administrative staff to generate marketing campaigns in minutes
without IT support. The Software makes email marketing even more effective by
using a powerful two-way email model that includes emails and response pages.
All campaign responses are measured in real time, allowing businesses to focus
on the most effective campaigns and improve weak campaigns while they are in progress.
VisualME also makes it easy to maintain standard web site content that changes often
without IT support (press releases, events, FAQs, product lists, sales contacts, etc.)
VisualME creates permission-based profiles for prospects responding to a marketing
campaign or providing registration information. Once a prospect responds, VisualME
uses the prospect's behavior on the web site to help focus subsequent selling efforts.
Generalized profiles enable companies to see who is visiting their site, what they are
looking at, when they visited and how often they returned. Having this intelligence enables
businesses to escalate to a whole new level of 1-to-1 marketing and selling.
When prospect behavior indicates that a prospect reaches a pre-determined qualification level,
the appropriate salesperson is alerted automatically by email. Salespeople then use
prospect profiles to measure the prospect's real interest. Salespeople also use VisualME's
two-way emails to answer requests for information and track the prospect's response. This
enables salespeople to maintain sales control and compress the sales cycle.
Ad agencies and other marketing services firms can use VisualME to enhance revenue streams
from existing clients and to differentiate their services in order to win new business.
Agencies can use VisualME to quickly implement marketing campaigns using their client's
web sites without using the client's IT resources. Detailed campaign metrics provide the
information agencies need to immediately improve campaign response and quantify their value to clients.
All sales channels can use VisualME to quickly deliver marketing campaigns for new markets and new
products. VisualME also tracks referrals so sales channels can provide clear quantitative
metrics to the manufacturers they represent.
"We initially planned to release VisualME in early 2003, but starting from scratch and using
leading edge technologies in a 100% web architecture enabled us to bring the application to
market six months ahead of schedule," said Sparks. "Our deployment methodology also enables us
to respond very quickly to customer requests. We are in the unique position of being able to use
our own product for our company's marketing efforts. Our web site and outbound marketing activity
are totally VisualME enabled, making our marketing and sales more effective."
VisualME maintains web site content via an SQL database allowing content to be maintained by
administrative personnel instead of precious IT resources. VisualME simultaneously maintains
content in XML, making VisualME highly reliable - the web site and content pages continue to
operate even if its supporting database is down. The use of XML also simplifies integration with
other software, since all information collected by VisualME is available dynamically as required.
Base VisualME functionality can be implemented in days with complete implementations taking less
than a month. VisualME is available now. Pricing is available on request.
About Visual Software Systems, Inc.
Visual Software Systems (visualsoftsys.com) develops 100% web software that helps organizations,
advertising agencies and sales channels generate more leads and shorten sales cycles. The Company's
marketing software makes it easy for customers to implement the best practices of 1-to-1 relationship
marketing, increasing revenues while reducing marketing costs.
Media Contact:
Visual Software Systems
212.945.6621
Email
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